Digital Currency

 Distributed trust platforms will disrupt legacy customer value propositions

Market Forces

The only constant in marketing is the increasing rate of change. The threat of disruption is real.

New Value

New technologies like Bitcoin and the supporting Blockchain provide new solutions that are more flexible, cheaper and safer. 

Customer Driven

These emerging capabilities collide with a revolution in customer expectations of value.

We are powering up the next generation of, B2B, B2C and P2P customer value and marketing digital currency success stories.

Industry Expertise

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By Stuart Evans 20 Nov, 2015
The loyalty industry has built a complex and intertwined ecosystem of sponsor brands, coalition participants, third party partners. This in turn is supported by a network of reward points calculation, issuance and storage systems and a tangled web of interconnections with increasing complicated customer interfaces trying to present a clear and understandable proposition. Arguably the loyalty programme operators have tied themselves so tightly into these technology knots it is impossible to untangle and so needs to be cut through instead.

The reason for this complexity stems from the core brand need to control the full economic costs of their loyalty rewards in a way that constrains the customer to keep within a defined and controllable network of redemption options and partners.

Breaking through this model, creating the extensibility and scalability needed to become a loyalty success in the fast evolving economic landscape and rapidly shifting customer expectations can’t mean tweaking and building on the ageing principle of economic control and visible reward asset management.

Recognising this and the challenges current loyalty currency management technology faces to evolve at the rate required we are looking at new ways for challenged sectors like banks to run and manage loyalty propositions on an open technology platform like blockchain. Still with required commercial control of rewards value but in a way that empowers the customer to take charge of how they use that reward value including peer-to-peer transfer, and this is potentially as a proof of concept for tomorrow’s core banking proposition to their customers as Bitcoin highlighted and blockchain is promised to deliver.
By Stuart Evans 13 Nov, 2015
Beyond solving the fundamental challenge of a barter economy i.e enabling all the ‘double coincidence of wants’ the concept of money is the underpinning of the current commercial universe, mainly on flowing between customer to company in exchange for goods and services. More recently there has been the stratospheric rise of peer –to – peer transactions digitally enabled by eBay and others. However in very flew markets as yet is there potential for a ‘reverse flow’ of value and goods, however this is being enabled by new technologies especially in the power generation sector.

As the cost of solar and other self-generation technologies plummets whilst at the same time their efficiency and effectiveness rockets it becomes economic for consumers with solar panels to not only satisfy most of their own demands but also provide a surplus back to the power network. Rather than this be a simple two way exchange there is a continuous fluctuation of supply and demand, managed by home smart meters optimising at a household level, multiplied by the number of consumer / generators at both a household and a local business level. Therefore it becomes a myriad of small micro and conditional relationships that have to be managed securely and simply with the lowest possible transaction costs.

This need for the management of energy as a market place ‘currency’ is exactly the type of environment that blockchain-based capability can fundamentally enable like no other and why we are actively pursuing opportunities deliver a new capability enabling this energy-as-a-currency space.
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